MARKETING
IS KEY !!!
TAILORED + DISRUPTIVE
= EFFECTIVE
"We use rigorous analysis and a deep understanding of your organizational processes to unlock the full potential of your marketing and sales resources."
- How can we better align our marketing goals with the needs, objectives, and strategies of the overall business?
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What is the best way to incorporate trends such as new media, Web 2.0 principles, and viral/word-of-mouth concepts into our marketing efforts?
- How can we improve the efficiency and effectiveness of our marketing activities?
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How can we understand our “return on marketing investment” (ROMI) and adjust spend accordingly?
- What are the key principles and organizational capabilities needed to build a successful, compelling, and valuable brand?
- How truly our brand can resonates with customers?
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What attributes of our brand enable us to build positioning different from our competitors’ in the long run?
- What is the best approach to building, defining, and managing a cohesive brand architecture across multiple brands?
- What do we want the sales force and channels to accomplish?
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How can we optimize our sales and distribution approach to align with shifts in our markets, customers, and competitors?
- How can we improve our performance with our largest, most complex global and strategic customers?
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How can we improve our performance in “multichannel” environments?
- How can we ensure that our go-to-market strategy fits the current needs of our business model, channels, and customers?
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What measures can we take to improve alignment and integration across the various commercial functions?
- How can altering our go-to-market approach help support cost-reduction efforts without harming the core business?
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How can we build the best-in-class capabilities required to support an effective go-to-market strategy?
"Marketing and sales functions are on the front line, playing a critical role in driving revenues, retaining customers, and achieving overall company objectives."