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3 Steps to an Effective Social Media Strategy:
- Do you have a social media strategy for your business yet? If you don’t, you could be missing out on game-changing results.
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The businesses that do social media marketing well will see even bigger wins in 2013, as the gap between who “gets it” and who doesn't grows wider by the minute.
- The good news? You don’t need to be everything to everyone anymore !!!
- Chances are your strategy will be more effective if you keep it simple.
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As Michael Stelzner predicted, “The old mantra of ‘be everywhere’ will quickly be replaced with ‘be where it matters to our business.’ …It will be essential to focus on where you’ll see results.”
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A three-step plan designed to help you develop an effective, streamlined road map for social media success.
- No More Surveys
- Industrial Espionage is Legal and Free
- No More Traditional Performance Evaluations
- Social Media is not for Marketing Anymore
- Everything's Local
How to get your Ideas to Spread: Marketing guru Seth Godin spells out why, when it comes to getting our attention, disruptive ideas are more successful than boring ones. Remarkable.
Top 10 Digital Trends
- The web has been in a state of flux since its inception, and this year is no different. Here’s what trends are expected to take off in 2013
- It has become increasingly possible to reach people in faraway places using the Web and it has also become possible to hyper-target, and access and offer highly localized, specialized, and verticalized services.
- Both trends will continue, but to make money, the verticalization and localization trends look more promising, although cases like Facebook and Foursquare speak to the contrary.
- Let’s put it this way: there will be a few large, global players. But there will be millions of smaller, niche, localized and/or verticalized businesses that will continue to open up entrepreneurial opportunities around the world.